About the project
Client:
Wamo (Fintech B2B)
Target:
SMEs, startups, freelancers
Channel:
Meta Ads + Google PMax
Format:
5 ratios Meta
Market
Italy
Performance:
Top-Performing Ad of the Month
Wamo · Meta Ads Campaign · Performance Design
Ad campaign for a neobank promoting free ATM withdrawals in Italy.
✦ Brief:
Design Meta ads for Italian SMEs promoting a key Premium feature: free ATM withdrawals. Stand out in the feed while staying on-brand.
✦ What I did:
Developed two creative directions — one product-led (card as hero), one contextual (card in real ATM use). Delivered across five formats respecting Meta safe zones. Integrated Italian copy from the client's team.
✦ Result: Client ran an A/B test across both directions. My variant was named Top-Performing Ad of the Month.
