✦ Brief:
Design a back-to-school campaign for a mattress topper product targeting college students. Communicate key product benefits and drive purchase during a high-intent seasonal window.

✦What I did:
Designed a multi-format campaign across Meta and Google Display. Led with the product's benefits in a scannable visual layout. Adapted across formats, maintaining hierarchy and CTA visibility at every size.

✦Result:
Seasonal campaign launched across both channels. The full-feature square format communicated all six benefits above the CTA — designed to convert a high-intent audience already in purchase mode during back-to-school.