✦ Brief:
Design paid social ads for three Blisslights products, each driving traffic directly to its product page. Communicate the brand's calming, atmospheric feel while stopping the scroll.

✦ What I did:
Developed a consistent visual direction across three product sets — contextual lifestyle photography, integrated product placement, unified headline system. Adapted each set across multiple formats maintaining hierarchy and safe zones.

✦ Result:
Ads directed to individual product pages — designed to create full purchase intent before the click, with no landing page to recover a weak first impression.