About the project
Client:
Shapermint
Target:
Women — shapewear buyers, cold traffic
Type:
Paid Social
Campaigns:
Black Friday · Halloween · Year-End · Evergreen
Market
United States
Shapermint · Paid Social · Multi-Campaign Performance Ads
High-volume acquisition ad system across Black Friday, Halloween, and Year-End — winners selected from evergreen testing.
✦ Brief:
Design acquisition ads for multiple seasonal campaigns. Some creatives were first tested as evergreen and adapted into seasonal versions based on performance.
✦ What I did:
Designed a high volume of ads across four campaigns — Black Friday, Halloween, Year-End, and evergreen. Each campaign had its own visual identity (color palette, urgency language, seasonal context) while maintaining brand consistency. Winning evergreen creatives were adapted for seasonal windows, applying campaign-specific overlays without rebuilding from scratch.
✦ Key decisions:
Every ad led with the discount as the primary hook — cold traffic responds to price and urgency before product detail. Offer + product + price visible in under 2 seconds across all formats. Shapermint's audience is exclusively plus-size and curvy women.
Shown are selected winning creatives — tested and confirmed as top performers across campaigns.