✦ Brief:
Design a responsive, dynamic landing page in HubSpot that automatically personalizes imagery and content based on the visitor's industry. stored in HubSpot's CRM. Goal: maximize lead form submissions across six different SMB segments.

✦ What I did:
Designed a full landing page system across 6 industries (Beauty, Construction, Food & Beverage, Home Improvement, Retail, and Trucking) Each variant included desktop, mobile, and thank you page. Every version shared the same conversion structure: industry-specific hero image, lead capture form above the fold, Trustpilot social proof, 3-step process section, and customer testimonials. Personalization was handled through HubSpot's dynamic content logic.