✦ Brief:
Redesign three existing email flows to match the brand book. Improve visual consistency, readability across devices and email clients, and CTA hierarchy. Some emails had custom visuals that needed to be brought in line with the brand system.

✦ What I did:
Redesigned the full set of emails across all three flows — onboarding, systematic, and marketing. Applied brand colors, typography, and design elements consistently. Restructured information hierarchy to lead with the most important content first and place CTAs where they'd get the most attention. Optimized layouts for readability across desktop and mobile.

✦ Result:
Delivered a consistent, on-brand email system across three flows — replacing inconsistent one-off designs with a scalable visual framework the client could use going forward.