About the project
Client:
Ocio Panama
Target:
Parents of young children | Home decor buyers, furniture shoppers
Channel:
Meta · Instagram · Google Ads
Format:
Multi-format · Feed + Display
Market
Panama
Ocio Baby & Kids · Meta + Instagram + Google · Seasonal Campaign
Promotional campaign targeting parents during a baby gear sale
✦ Brief:
Design a campaign promoting 20% off on baby gear during August, co-branded with Yappy (payment partner). Drive parents to take advantage of the offer across multiple products.
✦ What I did: Designed a full campaign set across feed and display formats. Led with the discount mechanic (20% off when paying with Yappy) as the primary hook, supported by individual product ads with before/after pricing and urgency triggers. Maintained a clean, editorial visual language consistent with the Ocio brand across both sub-brands (Baby & Kids and Living Studio).
✦ Result: Multi-format campaign delivered across three channels for a time-limited seasonal offer, designed to maximize urgency and conversion during the promotional window.
Ocio Baby & Kids · Meta + Instagram + Google · Seasonal Campaign
Promotional campaign promoting up to 40% off on selected furniture
✦ Brief:
Design a campaign for a furniture sale with up to 40% off on selected items. Communicate the discount clearly while maintaining the premium, editorial feel of the Ocio Living Studio brand.
✦ What I did:
Developed a typographic-led creative direction, that balanced the brand's premium aesthetic with a strong promotional message.
✦ Result:
Campaign ran across three channels for the full month of September. The typographic direction created a distinct campaign identity, not just a promotional banner, but a recognizable visual moment for the brand.
