McKenzie arrived with a clear challenge: her online presence no reflected the scale, clarity, or direction of her personal brand as it expanded into new products and audiences.

Working alongside the FJS team, I led the design and development of a new website that aligned her multiple ventures into a single, cohesive digital ecosystem—ready for her upcoming book launch and future content initiatives.

My focus was on:

• Structuring her story into a clear, scalable narrative

• Unifying visual language across brands

• Designing a site that worked not just as a portfolio, but as a lead-generation and positioning tool

I chose a minimalist, professional approach to keep the spotlight on her voice while creating a flexible system that could grow with her book, podcast, and collaborations. The result is a website that supports her business goals and communicates authority, clarity, and authenticity.

Role: Web Designer & Developer
Tools: Adobe XD, Squarespace, CSS