About the project
Client:
Abril Poston
Target:
People seeking holistic transformation
Type:
Brand Identity
Campaigns:
Holistic Wellness · Tampa, FL
Market
United States
Abril Poston · Brand Identity · Holistic Wellness
Full brand identity for an integrative wellness practitioner.
✦ Brief: Create a brand identity for an integrative wellness practitioner offering massage therapy, yoga, and chakra healing. The brand needed to feel organic, meaningful, and trustworthy.
✦ What I did: Developed a full brand identity — logo, color palette, typography, and collateral. The visual direction combined handcrafted warmth with a grounded, spiritual aesthetic. Every element was designed to communicate trust and transformation.
✦ Result: A cohesive brand system that reflects Abril's approach — where the physical, mental, and spiritual meet.